Select Page


Our guest today on Success InSight is Dr. Tom Teague, Author of Online Business Success for Thought Leaders – Part 2.
Tom has spent more than thirty years in a traditional corporate career, leading software development teams to support collaborating engineering communities within large organizations.

Leaving that life behind, Tom now combines this practical, experienced perspective for building software systems, with modern online marketing and sales skills, to coach thought leaders a systematic way to create and deliver value for their communities, using their online business systems

Tom introduced us to the four steps to Online Business Success System:
Clarifying Business Strategy
Selecting Systems
Creating Online Assets
Sprinting to Success
In this episode, Tom shares important facets of Step #1 – Clarifying Business Strategy, including:
Understand the thought leader business – a solo entrepreneur is the “c-suite”.
Seek clarity about your business by exploring the 8 M’s – motivation, money, mindset, market, messaging, methodology, mission, movement.
Engage your audience on your website vs. an information brochure website.
Define your business strategy by defining the customer journey from being a visitor, to a lead, to a customer, and finally, to becoming an advocate.
Click here to obtain a free copy of Tom’s book:
To learn more about Tom and his work, you can visit his website at
You can visit him on the following social sites:
To learn more about the San Diego Professional Coaches Alliance (SDPCA), visit their website at